Fresh off its review in The Bee, The Eatery is having some good-natured fun with some of its best -- and most notorious -- dishes.
If you're a big eater and a bon vivant, this is something you'll want to sink your teeth into.
During happy hour, The Eatery is offering its amazing "Disco Fries Ryan" (named after a culinary school classmate) for $5 (regularly $10). If you know what's on that massive plate -- two eggs, bacon, melted cheese, gravy and lots of fries -- you will realize what a bargain that is. And this is the good stuff -- top-notch ingredients presented in fun, delicious, decadent balance.
But that's not all. If you also order the double burger (with bacon and cheese) like the one I mentioned in the review, and you manage to finish the burger and the fries within an hour, the food is on the house and you get your photo on the wall of fame.
It's a great idea, and a scary one. Who would try such a thing?
Turns out, his name is Timothy Newbold, and he can really pack it away. Newbold wolfed down the food in 40 minutes. Not only will his picture hang on the wall, The Eatery is naming the challenge after him. Let's hope this doesn't come back to haunt him if he ever runs for president or is nominated to the Supreme Court.
The fame has apparently blindsided the area's newest celebrity. A message to his Facebook page requesting an interview has not been answered. Where is Timothy Newbold? Is he OK? Did his health insurer see The Eatery's Facebook page and promptly cancel his policy?
All we know is that Mr. Newbold is a gifted and determined eater. On The Eatery's Facebook page, Newbold left a couple of comments beneath the picture of his empty plates: "I am feeling it right now" and "no person should ever do this, but it was fun."
When he wakes from his food coma, we hope to land an exclusive with the man behind "the Newbold Challenge." Until then, let's see if any other eaters out there can make it onto the wall of fame. Even reasonable people will enjoy the food at The Eatery. Indeed, you don't have to overeat to eat well at this new and very fine restaurant.
Blair Anthony Robertson is The Bee's restaurant critic. Follow him on Twitter, @Blarob.