Just in time for Passover planning, the Orthodox Union - the group behind the widely used "OU Kosher" symbol - has introduced a new smartphone application that can instantly search the kosher status of more than 600,000 products.
The free app is available for download for iPhones, iPads, iPod Touch and Androids. Passover will be observed April 6 through 14.
The OU Kosher app includes products manufactured at almost 8,000 plants in more than 90 countries that meet strict kosher guidelines. Besides the product search, the app also provides "kosher alerts," new product updates and online access to experts to answer dietary questions. There's also access to the OU Kosher information hotline.
The app is part of a social media blitz by the Orthodox Union in preparation for Passover. On its Facebook page and via Twitter, OU Kosher will feature "Kosher for Passover" products, recipes and articles as well as field questions from fans and followers.
To download the app, select "OU Kosher" from the iTunes App Store or use a direct link to the app from the OU's website at www.ou.org/apps.
The direct application can be downloaded at http://itunes.apple.com/ke/app/ou-kosher/id491138771?mt=8.