March 23, 2012
See's Candies introduces new treats for the Easter season

RB Easter Chocolate.JPG Bee staff photograph by Randall Benton
One of the inevitable parts of any given Easter Sunday is mounds of candy stuffed inside Easter baskets. Peeps, jelly beans, chocolate-covered marshmallow bunnies, malted-milk-ball robin's eggs...

Stepping it up is the venerable See's Candies, with a special line of goodies for the Easter season, available now through April 8.

We sampled three of the 13 seasonal treats, pictured at left - the dark-chocolate "sitting rabbit" ($5.65), rocky road (with walnuts) decorated egg ($11.40), and orange-cream lollipops ($5.55 per eight-pack).

The tasters loved the high-quality dark chocolate (the rabbit's ears were the first to go), swooned over the luscious chocolate-marshmallow-walnut rocky road egg, and savored the creamy, orange-y lollipops.

See's sources its cocoa and chocolate from the Guittard Chocolate Company in Burlingame ( and manufactures its candies at factories in South San Francisco and Los Angeles.

Charles and Florence See opened their confectionery business in L.A. 1921, using Charles' mother Mary's original recipes and portrait to "symbolize the old-fashioned virtues of homemade quality and friendly service." Mary See died in 1939 at age 85.

Today, there are more than 200 See's candy shops in 13 states. For more information, go to

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