Appetizers
April 11, 2012
Chevys Fresh Mex chain is searching for its past success

Kickin Bueno Margarita.JPGThe 62-unit Chevys Fresh Mex restaurant chain has made some changes to its operation, trying to return to its roots in search of the elusive ingredients that made it such a hit in bygone years.

Its pilot program of reinvention was announced in February - new menus, extended happy hours, updated music playlists, exhibition prep kitchens, even new uniforms for the staff.

We'll be having lunch at a Chevys soon, for a review in the "Counter Culture" column in an upcoming Friday Ticket section.

Meanwhile, with tax deadline looming, a few specials will be happening during "Taste of Tax Relief" weekend:

Right now, you can download a "Taquitos Are Better Than Taxes" coupon at Chevys Facebook page (facebook.com/chevysfreshmex). Cash it in on Friday only for a free order of chicken taquitos.

Beginning at 3 p.m. Friday, till closing, the nine Sacramento-area Chevys will host "Tacos Are Better Than Taxes" cantina parties with entertainment. Customers can vote on which new "street tacos" should be added to the permanent menu - chicken, steak, shrimp, carnitas, fish and/or pork (six tacos for $4.13)

From Friday through Monday, "Tequila is Better Than Taxes" will feature new flavors of margaritas, two for $10.40. Pictured here is the Kickin' Bueno Margarita, premium 1800 Reposado tequila margarita served on the rocks in a boot-shaped mug, with a shot literally on the side.

On Tuesday, Chevys will pick up the tax on all its guests' checks.

More information: www.chevys.com.

On October 14, The Sacramento Bee will temporarily remove commenting from sacbee.com. While we design the upgrade, we encourage you to tell us what you like and don't like about commenting on sacbee.com and other websites. We've heard from hundreds of you already and we're listening. Please continue to add your thoughts and questions here. We also encourage you to write Letters to the Editor on this and other topics.



Recommended Links

October 2013

Sun Mon Tue Wed Thu Fri Sat
    1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31    

Monthly Archives