April 11, 2012
Chevys Fresh Mex chain is searching for its past success

Kickin Bueno Margarita.JPGThe 62-unit Chevys Fresh Mex restaurant chain has made some changes to its operation, trying to return to its roots in search of the elusive ingredients that made it such a hit in bygone years.

Its pilot program of reinvention was announced in February - new menus, extended happy hours, updated music playlists, exhibition prep kitchens, even new uniforms for the staff.

We'll be having lunch at a Chevys soon, for a review in the "Counter Culture" column in an upcoming Friday Ticket section.

Meanwhile, with tax deadline looming, a few specials will be happening during "Taste of Tax Relief" weekend:

Right now, you can download a "Taquitos Are Better Than Taxes" coupon at Chevys Facebook page ( Cash it in on Friday only for a free order of chicken taquitos.

Beginning at 3 p.m. Friday, till closing, the nine Sacramento-area Chevys will host "Tacos Are Better Than Taxes" cantina parties with entertainment. Customers can vote on which new "street tacos" should be added to the permanent menu - chicken, steak, shrimp, carnitas, fish and/or pork (six tacos for $4.13)

From Friday through Monday, "Tequila is Better Than Taxes" will feature new flavors of margaritas, two for $10.40. Pictured here is the Kickin' Bueno Margarita, premium 1800 Reposado tequila margarita served on the rocks in a boot-shaped mug, with a shot literally on the side.

On Tuesday, Chevys will pick up the tax on all its guests' checks.

More information:

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