Appetizers
May 29, 2012
Verge fundraiser: local beer, local food and money well spent

Drink a beer, help an artist. It's that simple the entire month of June, as Sacramento's own Ruhstaller Beer will donate a percentage of sales for each beer sold (at participating restaurants) to the Verge Center for the Arts.

The fundraising effort is a good deal all the way around: Ruhstaller and owner JE Paino continue to cement the company's position in the community while connecting to the brand's vaunted history in Sacramento; Verge gets to share its vision with a broader audience while attracting needed funds; and the beer-drinking public get to enjoy excellent beer while supporting a very worthy cause.

First things first. Here's a list of the participating restaurants: Bows and Arrows, Blackbird, Davis Beer Shoppe, 58 Degrees, Grange, Matteo's Bistro, Mulvaney's, Mama Kim Eats, Luna Lounge, OneSpeed, Pangaea, Red Rabbit, Roxy, Selland's (East Sac), Tazzina's Bistro in Woodland.

I caught up with the affable and thoughtful Paino recently to ask him about the idea. Paino resurrected the Ruhstaller name a couple of years ago, starting his small beer company while honoring Capt. Frank Ruhstaller, considered the godfather of Sacramento's very significant beer-brewing legacy.

"This is a win-win-win," he said, "marrying the visual arts with the culinary arts and introducing Verge to parts of town where they're not as well known. It melds Verge into the community on a little bit deeper level. Verge is a very creative, lively place. It's difficult to contain that into one building."

If you're unfamiliar with Verge, it began as a private contemporary art gallery in 2009. As the cause expanded, it relocated (to 625 S St., Sacramento) and became a non-profit arts organization that offers gallery space, community education, a printmaking lab and numerous on-site artist studios. There are 27 artists there now, with 10 more in the works. The studios rent for $200 to $240 a month. Artists must apply and go through a review process, according to Liv Moe, Verge's executive director,

Moe praised Paino's philanthropic spirit and says the craft beer and art community are "a pretty natural crossover."

You can learn more about Verge by attending the launch party for this fundraising effort. It's Thurs. June 7 at Verge from 5:30-8 p.m. Enjoy some food, have a beer and maybe take a tour of the artist studios. Tickets are $35. You can buy them here.

Beyond the kick-off party, when you buy a Ruhstaller at any of the restaurants during June, Verge gets a portion of the money.

"This all comes back to the legacy of Ruhstaller," said Paino. "He wasn't just about beer; he was about creating a richer, deeper community for everybody - and a community we all could be proud of."

It's no accident Paino got involved with something like this.

"In a previous life, I tried to be an artist and I studied architecture in college," he said. "I know how hard it is. Artists follow their passion. They make our community richer. If there's something we can do to help them, we should."

Blair Anthony Robertson is The Bee's restaurant critic. Follow him on Twitter, @blarob.



About Comments

Reader comments on Sacbee.com are the opinions of the writer, not The Sacramento Bee. If you see an objectionable comment, click the "report abuse" button below it. We will delete comments containing inappropriate links, obscenities, hate speech, and personal attacks. Flagrant or repeat violators will be banned. See more about comments here.

What You Should Know About Comments on Sacbee.com

Sacbee.com is happy to provide a forum for reader interaction, discussion, feedback and reaction to our stories. However, we reserve the right to delete inappropriate comments or ban users who can't play nice. (See our full terms of service here.)

Here are some rules of the road:

• Keep your comments civil. Don't insult one another or the subjects of our articles. If you think a comment violates our guidelines click the "report abuse" button to notify the moderators. Responding to the comment will only encourage bad behavior.

• Don't use profanities, vulgarities or hate speech. This is a general interest news site. Sometimes, there are children present. Don't say anything in a way you wouldn't want your own child to hear.

• Do not attack other users; focus your comments on issues, not individuals.

• Stay on topic. Only post comments relevant to the article at hand. If you want to discuss an issue with a specific user, click on his profile name and send him a direct message.

• Do not copy and paste outside material into the comment box.

• Don't repeat the same comment over and over. We heard you the first time.

• Do not use the commenting system for advertising. That's spam and it isn't allowed.

• Don't use all capital letters. That's akin to yelling and not appreciated by the audience.

You should also know that The Sacramento Bee does not screen comments before they are posted. You are more likely to see inappropriate comments before our staff does, so we ask that you click the "report abuse" button to submit those comments for moderator review. You also may notify us via email at feedback@sacbee.com. Note the headline on which the comment is made and tell us the profile name of the user who made the comment. Remember, comment moderation is subjective. You may find some material objectionable that we won't and vice versa.

If you submit a comment, the user name of your account will appear along with it. Users cannot remove their own comments once they have submitted them, but you may ask our staff to retract one of your comments by sending an email to feedback@sacbee.com. Again, make sure you note the headline on which the comment is made and tell us your profile name.

hide comments
blog comments powered by Disqus


Recommended Links

FOLLOW US | Get more from sacbee.com | Follow us on Twitter | Become a fan on Facebook | Get news in your inbox | View our mobile versions | e-edition: Print edition online | What our bloggers are saying

May 2013

Sun Mon Tue Wed Thu Fri Sat
      1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31