Appetizers
May 8, 2012
Nestlé Crunch Girl Scout Candy Bars reinvent the classic cookie

image001.jpgThe candy-centric folks at the Nestlé company have teamed with Girl Scouts of America to "reinvent" the iconic Girl Scout cookie as the Nestlé Crunch Girl Scout Candy Bar. The three flavors will be dark chocolate-covered Thin Mints, Peanut Butter Crème and Caramel & Coconut. Anticipated sales are through the roof.

The bars (and boxes of Crunch pieces) will be sold nationwide from June through September in stores that usually sell Crunch bars. However, on Wednesday there will be a pre-sale during which the curious can buy the candy at www.facebook.com/nestlecrunch "while supplies last."

There's more:

Nestlé set aside three bars (one of each flavor) from the first production run and had the set appraised by collectibles auctioneer Heritage Auctions. Think of the set as a limited-edition of a first-run item - with a value of $500.

Enter artist Alexandre Renoir, great-grandson of the legendary French Impressionist. He was commissioned to paint an "artistic interpretation" of the three candy bars, incorporating the Girl Scout logo into it. It's a work in progress.

On May 31, at a private VIP event at the Galerie Michael on Rodeo Drive in Beverly Hills (www.galeriemichael.com), the Renoir painting and the framed set of candy bars will go on auction. If you weren't invited, online bidding will be open to everyone. Stay tuned to the Nestle Facebook page for upcoming details.

"The (first-run set of) candy bars will be regarded as treasures of pop culture," said Margaret Barrett of Heritage Auctions.

Proceeds from the auctions will benefit the Girl Scouts.

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