July 6, 2012
Squeeze Inn launches food truck

Add the Squeeze Inn as the latest brick-and-mortar restaurant to launch a food truck. The much heralded local burger franchise, which was once featured on the Food Network's Diners, Drive-ins and Dives, has now gone mobile.

The Squeeze Inn truck is an extension of the eatery's Power Inn location, and operated by former Squeeze Inn employee Ken Bourquin. He'd been given the blessing to run the truck from franchise owner Travis Hausauer, and started rolling about two weeks ago.

Squeeze Inn's truck will operate a little differently than other local food trucks. Instead of playing cat and mouse with parking enforcement on a daily basis and trying to entice office workers at lunchtime, this truck is emphasizing events and fundraisers.

"The food truck craze is hot, and for our name brand and product, I think it goes well for that," said Bourquin. "We have no desire as a brand to steal from Peter to pay Paul. We don't want to compete with brick and mortars but want to be more mobile so we can get to soccer games, car shows, stuff like that. A route may come in the near future but for now we're getting the logistics down in producing the burger that people expect."

Squeeze Inn's food truck features just a few core items, including its beloved burger with the cheese skirt and a corn dog. A combo deal that includes a burger, chips and soda costs $10.

"It's legit," said Bourquin about the truck's burger. "We're using the same product that comes from the restaurant."

Look for the Squeeze Inn truck from 4 p.m to 8 p.m. today at American River Brewing Co. (11151 Trade Center Dr. #104, Rancho Cordova). Otherwise, follow the truck's Twitter feed to find its daily locations @squeezeinntruck.

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