Pillsbury's creative staff came up with this striking 7- by 10-foot centerpiece for its display at Saturday's Taste of the NFL "Party with a Purpose" in New Orleans as part of Super Bowl weekend.
The crowd-size Snackadium uses eight dozen Italian super sub sandwiches (made with Pillsbury's refrigerated crusty French loaf bread dough) for the walls. The cookie sheet field is coated with a layer of guacamole, striped with sour cream yardlines. The red and gold end zones are chunky salsa and cheese dip.
Created out of disposable aluminum pans cut to size, the stands are filled with an assortment of Pillsbury favorites: Mini Crescent Dogs, Pepperoni Pizza Slices, Bacon-Cheeseburger Calzones, Bacon-Cheddar Pinwheels, Crescent Pizza Pockets, Totino's Pizza Rolls Snacks, Bugles, Green Giant Veggie Chips, Pillsbury Baguette Chips and Chex Mix.
It's the extra touches that make this foodie project stand out. Cherry tomatoes and black olives became players' helmets. Atop breadstick posts, the "pennants" are cone-shaped Bugle snacks and sliced fruit roll-up snacks.
Pillsbury has detailed instructions for how to build your own Snackadium, down-sized for smaller gatherings. Some of the variations include a "retractable" bacon dome with beer-can blimp and a veggie version with broccoli and baby carrots in the stands.
See for yourself at www.pillsbury.com/snackadium.