Folgers Coffee, the iconic 163-year-old company founded in San Francisco, is looking for its version of "American Idol" - someone new to croon its famous jingle, "The Best Part of Wakin' Up is Folgers in Your Cup."
Johnny Cash, Aaron Neville, Rascal Flatts and many others have put their own spin on that familiar lyric, originally penned by Leslie Pearl in 1984.
Grand prize winner of this talent search receives $25,000. Contestants can perform individually or in groups of no more than six. Deadline to submit a video is March 6.
Songwriter Gavin DeGraw will pick out 10 jingle finalists. In online voting May 15 through June 19, the public will choose the winner.
For complete rules and video of jingle performances, see www.Folgers.com/jingle.