March 22, 2013
Plenty of exposure means cleaned-out shelves for bakery


Thursday was a big day for Pushkin's Bakery, the fledgling gluten-free/dairy-free bakery that opened on Valentine's Day. We featured the bakery in The Bee, complete with several photos and a story about the very likable young couple that opened the business, and an online photo slideshow.

Needless to say, the media exposure brought in plenty of new customers. Gluten-free eating is a growing business, not only for those with serious food allergies but for countless others looking for alternatives to wheat flour.

Co-owner Danny Turner said the article brought in many new customers - many with gluten-free needs.

"Most of our customers are young, but this was an older demographic and an established demographic, so it was great to see," he said.

Turner and his wife Olga, the baker, had heard that such an article would mean a busy day, so they baked twice as many items - and sold out by 5:30 p.m. They close at 7 p.m.

On the bakery's Facebook page, they wrote: "If you'd like to come by and just chit chat, come by. Otherwise, we're completely sold out of everything."

All of our customers were really happy for us," Danny Turner said.

If you missed the story, you can't miss it when you visit the bakery. The Turners offered a 15-percent discount to customers who brought in a copy of the paper - and they hung them on a wall in the shop.

Pushkin's Bakery is at 1820 29th St. (near S Street) in Sacramento.

Blair Anthony Robertson is The Bee's restaurant critic. Follow him on Twitter, @blarob.

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