The Boryeong Mud Festival is an annual festival which takes place during the summer in Boryeong, South Korea. The first Mud Festival was staged in 1998. By 2007, the festival attracted 2.2 million visitors to Boryeong. The mud is dug up near Boryeong, trucked to the Daecheon beach area, and dumped at a 'Mud Experience Land'. The mud is considered rich in minerals and used to manufacture cosmetics. Some of the final weekend participants are foreign tourists, but most of the participants during the week are Koreans, attracted by clever marketing by the town. The town fathers and mothers discovered that the mud is more lucrative as a tourist attraction than using the muddy fields for agriculture.
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Tourists play in the mud during the 13th Boryeong Mud Festival at the Daecheon swimming beach in Boryeong, 190 kilometers southwest of Seoul on July 18, 2010. The annual festival encourages the use of mud for its benifits for skin-care and to promote tourism in the region. The festival runs from July 17-25. AFP / Getty Images / Kim Jae-Hwan
Tourists play with the mud during the Boryeong Mud Festival on Daecheon Beach in Boryeong, south of Seoul, South Korea, Sunday, July 18, 2010. The 13th annual mud festival features mud wrestling, mud sliding and a mud king contest. AP / Ahn Young-joon
A tourist plays in the mud during the 13th Boryeong Mud Festival at the Daecheon swimming beach in Boryeong, 190 kilometers southwest of Seoul on July 18, 2010. The annual festival encourages the use of mud for its benifits for skin-care and to promote tourism in the region. The festival runs from July 17-25. AFP / Getty Images / Kim Jae-Hwan
Tourists play in the mud during the 13th Boryeong Mud Festival at the Daecheon swimming beach in Boryeong, 190 kilometers southwest of Seoul on July 18, 2010. AFP / Getty Images / Kim Jae-Hwan
Tourists play with the mud during the Boryeong Mud Festival on Daecheon Beach in Boryeong, south of Seoul, South Korea, Sunday, July 18, 2010. AP / Ahn Young-joon
A South Korean girl reacts during the Boryeong Mud Festival on Daecheon Beach in Boryeong, south of Seoul, South Korea, Sunday, July 18, 2010. AP / Ahn Young-joon
Foreign tourists play with the mud during the Boryeong Mud Festival on Daecheon Beach in Boryeong, south of Seoul, South Korea, Sunday, July 18, 2010. AP / Ahn Young-joon
Tourists play in the mud during the 13th Boryeong Mud Festival at the Daecheon swimming beach in Boryeong, 190 kilometers southwest of Seoul on July 18, 2010. The festival runs from July 17-25. AFP / Getty Images / Kim Jae-Hwan
Tourists play in the mud during the 13th Boryeong Mud Festival at the Daecheon swimming beach in Boryeong, 190 kilometers southwest of Seoul on July 18, 2010. AFP / Getty Images / Kim Jae-Hwan
A tourist plays in the mud during the 13th Boryeong Mud Festival at the Daecheon swimming beach in Boryeong, 190 kilometers southwest of Seoul on July 18, 2010. AFP / Getty Images / Kim Jae-Hwan
A tourist plays in the mud during the 13th Boryeong Mud Festival at the Daecheon swimming beach in Boryeong, 190 kilometers southwest of Seoul on July 18, 2010. AFP / Getty Images / Kim Jae-Hwan
Participants wrestle in the mud during the 13th Annual Boryeong Mud Festival at Daecheon Beach on July 17, 2010 in Boryeong, South Korea. Getty Images / Chung Sung-Jun
Participants wrestle in the mud during the 13th Annual Boryeong Mud Festival at Daecheon Beach on July 17, 2010 in Boryeong, South Korea. Getty Images / Chung Sung-Jun
Participants wrestle in the mud during the 13th Annual Boryeong Mud Festival at Daecheon Beach on July 17, 2010 in Boryeong, South Korea. Getty Images / Chung Sung-Jun
Foreign participants are taken a photograph during the Boryeong Mud Festival on Daecheon Beach in Boryeong, south of Seoul, South Korea, Sunday, July 18, 2010. AP / Ahn Young-joon
A participant poses in a mud pool during the 13th Annual Boryeong Mud Festival at Daecheon Beach on July 17, 2010 in Boryeong, South Korea. Getty Images / Chung Sung-Jun
Participants wrestle in the mud during the 13th Annual Boryeong Mud Festival at Daecheon Beach on July 17, 2010 in Boryeong, South Korea. Getty Images / Chung Sung-Jun
Particpants wrestle in the mud during the 13th Annual Boryeong Mud Festival at Daecheon Beach on July 17, 2010 in Boryeong, South Korea. Getty Images / Chung Sung-Jun
A mud covered particpant looks on during the 13th Annual Boryeong Mud Festival at Daecheon Beach on July 17, 2010 in Boryeong, South Korea. Getty Images / Chung Sung-Jun
A particpant poses for a photo during the 13th Annual Boryeong Mud Festival at Daecheon Beach on July 17, 2010 in Boryeong, South Korea. Now in its 13th year, the festival features mud wrestling, mud sliding and a mud king contest. Getty Images / Chung Sung-Jun
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