Home Front

A blog about the economy and the Sacramento-area real estate market.

April 16, 2008
Consumer attitudes toward solar-powered houses

There are a lot of policy makers in this capital town who remember the late 1970s as a time when solar power seemed like it would save the world. Architects were working it into their designs and learning about it in school. Old hippies were starting companies to install solar, and it looked to all involved like an inevitable movement.

Then something happened and almost 30 years went by. Now everyone is talking about solar again.

The California Energy Commission has just released
results of a survey on attitudes toward buying an energy-efficient home.
Here are some key findings in the CEC survey, run by Santa Monica-based opinion researchers Fairbank, Maslin, Maullin & Associates:

- More than half of potential home buyers in California say they would buy a new energy-efficient solar home in order to lower monthly electric bills.
- Seventy-four percent said homebuilders in California should make rooftop solar systems a standard feature.
- Those most likely to buy a solar electric system are between the ages of 18 and 49, college-educated and see themselves as environmentalists with a moderate to liberal political outlook.

This is all in the introduction, but results come from two sources. One is a survey from May 18 to May 26, 2007 of 600 recent buyers of single-family homes in San Bernardino and Riverside counties, the Central Valley and the Sacramento region. It has a 4.1 percent margin of error. The survey also took into account several focus groups in Riverside, San Diego, Fresno and Concord.


About Comments

Reader comments on Sacbee.com are the opinions of the writer, not The Sacramento Bee. If you see an objectionable comment, click the "report abuse" button below it. We will delete comments containing inappropriate links, obscenities, hate speech, and personal attacks. Flagrant or repeat violators will be banned. See more about comments here.

What You Should Know About Comments on Sacbee.com

Sacbee.com is happy to provide a forum for reader interaction, discussion, feedback and reaction to our stories. However, we reserve the right to delete inappropriate comments or ban users who can't play nice. (See our full terms of service here.)

Here are some rules of the road:

• Keep your comments civil. Don't insult one another or the subjects of our articles. If you think a comment violates our guidelines click the "report abuse" button to notify the moderators. Responding to the comment will only encourage bad behavior.

• Don't use profanities, vulgarities or hate speech. This is a general interest news site. Sometimes, there are children present. Don't say anything in a way you wouldn't want your own child to hear.

• Do not attack other users; focus your comments on issues, not individuals.

• Stay on topic. Only post comments relevant to the article at hand. If you want to discuss an issue with a specific user, click on his profile name and send him a direct message.

• Do not copy and paste outside material into the comment box.

• Don't repeat the same comment over and over. We heard you the first time.

• Do not use the commenting system for advertising. That's spam and it isn't allowed.

• Don't use all capital letters. That's akin to yelling and not appreciated by the audience.

You should also know that The Sacramento Bee does not screen comments before they are posted. You are more likely to see inappropriate comments before our staff does, so we ask that you click the "report abuse" button to submit those comments for moderator review. You also may notify us via email at feedback@sacbee.com. Note the headline on which the comment is made and tell us the profile name of the user who made the comment. Remember, comment moderation is subjective. You may find some material objectionable that we won't and vice versa.

If you submit a comment, the user name of your account will appear along with it. Users cannot remove their own comments once they have submitted them, but you may ask our staff to retract one of your comments by sending an email to feedback@sacbee.com. Again, make sure you note the headline on which the comment is made and tell us your profile name.

hide comments

On October 14, The Sacramento Bee will temporarily remove commenting from sacbee.com. While we design the upgrade, we encourage you to tell us what you like and don't like about commenting on sacbee.com and other websites. We've heard from hundreds of you already and we're listening. Please continue to add your thoughts and questions here. We also encourage you to write Letters to the Editor on this and other topics.



Jim Wasserman on Twitter

Follow "jimwasserman" on Twitter

October 2013

Sun Mon Tue Wed Thu Fri Sat
    1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31