Home Front

A blog about the economy and the Sacramento-area real estate market.

July 2, 2008
Schwarzenegger's 90 Days of Hope campaign
The Schwarzenegger Administration has kicked off a pretty massive statewide ad blitz urging people who are having trouble with their loans to call their lenders.

That's 10 billboards in the Bay Area, ads on city buses and radio spots across California. The ads feature a Sacramento woman and a Stockton couple who got their loans modified and kept their houses - by being persistent about it. The Sacramento woman, Chiara Truel, was a Home Front success story way back in January.

Anyway, here is a link to the Web site with more. Click on the 90 Days of Hope tab on the top row of green buttons. You can see the billboards, hear the ads in English and Spanish.

This promises to be a big day of dueling about how effective all this has been when it comes to actually helping people. At 11 a.m. a consumer advocate, the California Reinvestment Coalition, has a news conference in Stockton to release its third survey of non-profit groups that are dealing with lenders on behalf of borrowers. It is expected to say that foreclosures are still the leading way that most of these conversations with lenders end.

I hope to post that promptly at 11 a.m. when the embargo is lifted.





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