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September 15, 2009
Pulte sweeps Sacramento region in J.D. Power awards
Michigan-based Pulte Homes and two subsidiaries swept the top three rankings for customer satisfaction in the Sacramento region as part of a J.D. Power and Associates study announced Tuesday.

The study ranked Pulte Homes first in the region based on factors of worksmanship and materials, price and location, home readiness and sales, warranty and customer service staff. Pulte subsidiary Del Webb won second place with respondents praising the firm's local design centers and recreational facilities. Third place went to Centex Homes, which last month completed a merger with Pulte.

Combined, the three entities are the largest new home seller in the capital area, accounting for 17 percent of sales this year, according to industry consultant Hanley Wood Market Intelligence.

In a statement Tuesday, Chris Cady, Pulte Sacramento division president, said the recognition for quality provides "vital competitive advantage for a builder when customers have a wealth of choices."

Arizona-based Taylor Morrison Homes ranked highest in the Sacramento region in J.D. Power's survey for new home quality. Pulte ranked second. Third went to Miami-based homebuilder Lennar Inc.

To be included in the studies, builders had to have closed escrow on 150 homes during 2008 in Colusa, El Dorado, Placer, Sacramento, Sutter, Yolo and Yuba counties.

J.D. Power said Sacramento ranked among the highest markets in the nation for customer satisfaction. 

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