Like many businesses using Facebook, The Sacramento Bee's Fan Page went public last Friday. As Anne Gonzales reported recently, local companies are using the new format to further brand themselves and promote their products and services.
The Timeline feature in particular offers newspapers a place to show off archival material in a chronological format. The New York Times, for example, loaded its fan page with a fascinating collection of images tracking its evolution as a company and as a journalistic enterprise. It starts with the front page of the first edition of "The New-York Daily News" (Sept. 18, 1851, price 1 cent) and moving through innovations in printing, editing and distribution, and finally arriving at the Internet era.
The Bee chose to post front pages and photos reporting many of the top news events of the century. Notable among the front pages are the end of WWII in the Pacific, the 1989 Loma Prieta earthquake, the John F. Kennedy assassination, the 1927 Folsom Prison riot and the Hindenberg dirigible disaster.
The Bee's historic photos evoke major developments in local history, such as the major floods of 1955 and 1986, the opening of the K Street Mall in 1969, the 1975 attempted assassination of President Ford in Capitol Park and the loss of game seven by the Kings to the Lakers in the 2002 NBA Western Conference Finals.
PHOTO CREDIT: Sacramento's Memorial Auditorium opened in 1927.