Shop Cheap

Sharing the best prices on groceries and other stuff in the Sacramento region.

March 6, 2012
Fresh & Easy comes to the neighborhood

Keep in mind that Shop Cheap hasn't visited the new store, but from the Fresh & Easy ad in Wednesday's Bee it's going to be worth a trip. If you want to be one of the first in line, the store opens at 10 a.m. at Watt and El Camino. Calling themselves a neighborhood market, here's a flavor of what the store has to offer:

They could also call themselves "Fast & Easy" because the ad promotes "dinner two way in under 30 minutes" and for $4 a person. For example, chicken broccoli alfredo pasta: Fettucine for 99-cents; alfredo sauce for $2.99; fresh broccoli for $1.99 and fresh boneless, skinless chicken breasts for $2.49lb. Or, there's chicken fajitas: Fresh & Easy mix for $2.69; seasoning for 99-cents; tortillas for $1.89.

Their fresh pizzas are $4.99 and bagged salads are $2.79. In produce, their packaged items are 98 cents, including baby carrots, apples or pears, yellow onions or mushrooms. A 2lb container of grapes is $3.99.

In their bakery, kalamata olive bread is $2.99 and packs of scones, turnovers or strudel bites are $3.99. Pantry items are comparable, too. 12-packs of Pepsi are $3.50; soups are $1.50 a can and beans are 98-cents a can.

A gallon of OJ is $4.99; lunchmeat is $3 and sliced cheese is $2.50. Household items worth noting are 100oz jug of Tide for $11.99; a 3-pack of Brawny towels for $3.49 and Angel Soft bath tissue for $5.99.

But the biggest incentive of all to visit the store is the $5 off coupon (when you spend $20).

Now, what's the competition got this week?

Well, Safeway is going BOGO. There's all kinds of cheese; Bertolli or Classico pasta sauce; Open Nature sandwich bread, muffins, buns or rolls; Ruffles chips; Tyson grilled chicken strips; Bear Creek soup mix; Cheeze-It crackers and grape tomatoes.

Then there's the coupons. 89-oz jug of Minute Maid OJ for $3.99; Dennison's chili for 99-cents; General Mills and Kellogg's cereal for $1.99 and Kleenex for 79-cents.

Weekly specials include: Barilla pasta for $1; Bertolli dinner for 2 $5.99 and steamfresh veggies for $1.99. A case of Crystal Geyser water is $3.99; Powerade is 79-cents and Pepsi or Dew 12-packs are buy 2, get 2 free, plus a bag of Doritos.

In produce, a 2lb container of strawberries is $3.99.

The $5 friday items are Primo Taglio ham off the bone or Provolone cheese; 5-piece fish; 20-pack of Coke; 3lbs of grapes or Jennie-O lean ground turkey.

The Friday-Monday sale includes asparagus for 99-cents a pound; 8-piece chicken for $4.99; Lucerne Greek yogurt for 69-cents; a case of refreshe water for $2.99 and BOGO Oscar Mayer bacon or franks.

Over at Save Mart, the 7-days to save specials include a dozen eggs for 69 cents (Wednesday); Bayview Farms OJ for 99-cents (Friday) Kelloggs corn flakes or General Mills Frosted Toast Crunch for $1.49 (Saturday) and bananas for 39-cents a pound (Monday).

In produce, grapes tomatoes are 2 pints for $1; cabbage is 25-cents a pound; blackberies are BOGO; avocados are $1 each and baby lemons or limes are 10/$1. Oranges are 99-cents a pound; apples are 99-cents a pound, too.

Shenson corned beef brisket is $2.37lb; round is $2.99lb. Murphy's brand is only $1.69lb. Packs of Foster Farms chicken breasts are BOGO.

In grocery, Crystal Geyser is $3.33 a case; Powerade is 88 cents and Lay's Kettle chips or Doritos are $2 a bag.

If you're clippin', Ramen is 10/$1; Skippy peanut butter is $1.79; Gallo salame twin pack is $7.99 and Kellogg's Crunchy Nut cereal is $1.99.

Raley's will be our last stop to stock up on meat with their BOGO sale, which includes beef, pork, chicken and shrimp. Also at Raley's corned beef is $2.99lb for either beef rounds or brisket flats.

Muffins in the bakery are buy 2, get 1 free; Entenmann's Pop'ems or Oroweat breads are $1.99; Chobani yogurt is $1 a cup and Minute Maid OJ is $2.50.

In produce, tomatoes on the vine are $1.49lb; avocados are 79-cents each; bagged salads are 99-cents each; D'Anjou pears are 79-cents a pound and Barsotti carrot juice is $2.99  for a 69oz jug.

Coupons worth clippin' are a 24-pack of R Everyday water for $2.99; 2-liter Cokes for 99-cents; Tostitos for $1.99 and Oreos for $1.99.

That's it for this week. At 7 a.m. next Wednesday, a new Sprouts store opens in Citrus Heights at Greenback and Sunrise. That store joins one in Elk Grove and one in Roseville. On Opening Day, they are giving away coupon booklets for 10 free sandwiches to the first 300 customers who make a purchase and reusable bags while supplies last..

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About Shop Cheap

Pam Dinsmore is The Bee's Community Affairs Director. When she's not working, she's shopping. The goal of this blog is to help you save time and money at the grocery store. She's pretty good at it but she can't do it alone. That's where you come in, sharing your tips and secret methods for saving money. You can either respond to the blog or email her at

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