UPDATE: I'll spoil the last chapter and tell you that the streak ended. Check out this well-done look at the situation from Melody Gutierrez.
I'm hearing the league's longest active sellout streak will fall tonight against Seattle, with the record ending at 354 consecutive games in which Arco Arena was packed (although there were some sketchy "sellouts" last season).
The word is the margin is too much to make up on walk-ups alone, and you can't blame the Maloofs for not wanting to buy all the empty seats as that could set an expensive trend given the state of the team these days.
The streak began on Nov. 26, 1999 against Golden State. In all, the Kings have sold out 873 of 922 games (regular season and playoffs) since the team moved to Sacramento in 1985. Blame it on Sonics' rookie star Kevin Durant, who clearly needs to work on his drawing power. - Sam Amick