Kings ownership said that despite the woeful play and losing streaks, they're sticking with their plan.
The Kings have lost seven in a row and 21 of their last 23 games. But there are no plans to make in-season changes involving coach Paul Westphal or basketball president Geoff Petrie.
"Paul is going to be our coach through the end of the season and Geoff will remain with us, no doubt about it," said Kings co-owner Gavin Maloof.
The plan includes developing the young players on the current roster and using the salary cap space the team will have in the offseaosn to bolster the talent and speed up the rebuilding process.
The Kings are 5-22, the worst record in the NBA.
Maloof denied reports there were plans to fire Westphal and Petrie and bring in former Sacramento Monarchs coach and general manager John Whisenant to replace Petrie. The Monarchs won the WNBA Championship in 2006 with Whisenant.
Reports also mentioned assistant coach Jim Eyen as a possible replacement for Westphal in the interim.