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March 1, 2011
Power Balance name won't go on Arco just yet

By Tony Bizjak
tbizjak@sacbee.com

The Sacramento Kings' arena in North Natomas is officially Power Balance Pavilion today - but you wouldn't know that by looking at it.

There is no Power Balance sign on the exterior, and there may never be.

In a statement issued through the Kings, Power Balance officials said they are revisiting the terms of their deal with the Kings, and are delaying installing the Power Balance name on the arena.

Kings official Mitch Germann said there is signage in the arena reflecting that the name of the arena is now Power Balance Pavilion, but the main exterior signage is on hold pending the outcome of ongoing talks between the Kings and Anaheim officials about a possible team move to that city's Honda Center.

Here is the statement:

"Power Balance entered into a long-term strategic marketing alliance with Maloof Sports & Entertainment and the Kings. The arena naming rights was but one element of an innovative and broad partnership. While we will need to revisit the terms of the arrangement, there is every expectation that the partnership will continue even if the Kings were to relocate and we're very excited about that. Ultimately, the deal was about aligning with a great brand for the benefit of our team, our fans and the community, not merely placing a name on a building. As such, Power Balance and our partners have mutually agreed to delay installing the new Power Balance sign on the arena until further notice. "Power Balance made the agreement because this company and our customers love basketball. It was a great opportunity to expand on our work with players by partnering with an exciting, young team. Our partnership is going to continue regardless of what the Kings do. We look forward to our partnership with Maloof Sports & Entertainment and the Sacramento Kings well into the future and we're excited about it."

Call The Bee's Tony Bizjak, (916) 321-1059.

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