Kings Blog and Q&A

News, observations and reader questions about the Sacramento Kings and the NBA.

March 1, 2011
Power Balance name won't go on Arco just yet

By Tony Bizjak
tbizjak@sacbee.com

The Sacramento Kings' arena in North Natomas is officially Power Balance Pavilion today - but you wouldn't know that by looking at it.

There is no Power Balance sign on the exterior, and there may never be.

In a statement issued through the Kings, Power Balance officials said they are revisiting the terms of their deal with the Kings, and are delaying installing the Power Balance name on the arena.

Kings official Mitch Germann said there is signage in the arena reflecting that the name of the arena is now Power Balance Pavilion, but the main exterior signage is on hold pending the outcome of ongoing talks between the Kings and Anaheim officials about a possible team move to that city's Honda Center.

Here is the statement:

"Power Balance entered into a long-term strategic marketing alliance with Maloof Sports & Entertainment and the Kings. The arena naming rights was but one element of an innovative and broad partnership. While we will need to revisit the terms of the arrangement, there is every expectation that the partnership will continue even if the Kings were to relocate and we're very excited about that. Ultimately, the deal was about aligning with a great brand for the benefit of our team, our fans and the community, not merely placing a name on a building. As such, Power Balance and our partners have mutually agreed to delay installing the new Power Balance sign on the arena until further notice. "Power Balance made the agreement because this company and our customers love basketball. It was a great opportunity to expand on our work with players by partnering with an exciting, young team. Our partnership is going to continue regardless of what the Kings do. We look forward to our partnership with Maloof Sports & Entertainment and the Sacramento Kings well into the future and we're excited about it."

Call The Bee's Tony Bizjak, (916) 321-1059.

KCRA: Fans pack Arco in hopes to keep Kings

About Comments

Reader comments on Sacbee.com are the opinions of the writer, not The Sacramento Bee. If you see an objectionable comment, click the "report abuse" button below it. We will delete comments containing inappropriate links, obscenities, hate speech, and personal attacks. Flagrant or repeat violators will be banned. See more about comments here.

What You Should Know About Comments on Sacbee.com

Sacbee.com is happy to provide a forum for reader interaction, discussion, feedback and reaction to our stories. However, we reserve the right to delete inappropriate comments or ban users who can't play nice. (See our full terms of service here.)

Here are some rules of the road:

• Keep your comments civil. Don't insult one another or the subjects of our articles. If you think a comment violates our guidelines click the "report abuse" button to notify the moderators. Responding to the comment will only encourage bad behavior.

• Don't use profanities, vulgarities or hate speech. This is a general interest news site. Sometimes, there are children present. Don't say anything in a way you wouldn't want your own child to hear.

• Do not attack other users; focus your comments on issues, not individuals.

• Stay on topic. Only post comments relevant to the article at hand. If you want to discuss an issue with a specific user, click on his profile name and send him a direct message.

• Do not copy and paste outside material into the comment box.

• Don't repeat the same comment over and over. We heard you the first time.

• Do not use the commenting system for advertising. That's spam and it isn't allowed.

• Don't use all capital letters. That's akin to yelling and not appreciated by the audience.

You should also know that The Sacramento Bee does not screen comments before they are posted. You are more likely to see inappropriate comments before our staff does, so we ask that you click the "report abuse" button to submit those comments for moderator review. You also may notify us via email at feedback@sacbee.com. Note the headline on which the comment is made and tell us the profile name of the user who made the comment. Remember, comment moderation is subjective. You may find some material objectionable that we won't and vice versa.

If you submit a comment, the user name of your account will appear along with it. Users cannot remove their own comments once they have submitted them, but you may ask our staff to retract one of your comments by sending an email to feedback@sacbee.com. Again, make sure you note the headline on which the comment is made and tell us your profile name.

hide comments
blog comments powered by Disqus


Kings Bloggers

Tag Cloud

FOLLOW US | Get more from sacbee.com | Follow us on Twitter | Become a fan on Facebook | Get news in your inbox | View our mobile versions | e-edition: Print edition online | What our bloggers are saying

Categories


May 2013

Sun Mon Tue Wed Thu Fri Sat
      1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31  

Monthly Archives