The State Worker

Chronicling civil-service life for California state workers

January 26, 2009
Has Obama taught public pension reformers how they can win too?

090126 Obama_Walk.jpgWe had coffee this morning with Anne Staines, head of ProProse, a local marketing firm that has done work for several state and local government agencies.

Our far-reaching conversation touched on the marketing savvy shown by Barack Obama's presidential campaign in using technology to raise money and promote his candidacy. "He really pushed the industry ahead by five years, at least," Anne said.

Then we got to our office and found this lead to a piece on the Calpensions blog:

Former Assemblyman Keith Richman, R-Northridge, may use the Internet to gather signatures and raise campaign funds for a public employees pension initiative, a tactic used by President Obama in his successful campaign.

For more about the Richman initiative, click on today's Blog Back and look for The California Foundation for Fiscal Responsibility note at the end of the post.

IMAGE: Sacramento Bee / Randall Benton

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About The State Worker

Jon Ortiz The Author

Jon Ortiz launched The State Worker blog and a companion column in 2008 to cover state government from the perspective of California government employees. Every day he filters the news through a single question: "What does this mean for state workers?" Join Ortiz for updates and debate on state pay, benefits, pensions, contracts and jobs. Contact him at (916) 321-1043 and at jortiz@sacbee.com.

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