We had coffee this morning with Anne Staines, head of ProProse, a local marketing firm that has done work for several state and local government agencies.
Our far-reaching conversation touched on the marketing savvy shown by Barack Obama's presidential campaign in using technology to raise money and promote his candidacy. "He really pushed the industry ahead by five years, at least," Anne said.
Then we got to our office and found this lead to a piece on the Calpensions blog:
Former Assemblyman Keith Richman, R-Northridge, may use the Internet to gather signatures and raise campaign funds for a public employees pension initiative, a tactic used by President Obama in his successful campaign.
For more about the Richman initiative, click on today's Blog Back and look for The California Foundation for Fiscal Responsibility note at the end of the post.
IMAGE: Sacramento Bee / Randall Benton