What's in a name? A state retiree organization hopes it's bigger membership.
CSEA Retirees Inc. is not only changing its name to California State Retirees, but it's redefining its mission to include state retirees from all departments and agencies, not just CSEA-represented bargaining units.
California State Retirees is launching its new branding campaign Friday at 10 a.m. with a news conference at the Robert Carlson Auditorium, 400 P St., Sacramento. Listed speakers include Assemblyman Roger Dickinson, D-Sacramento, and the organization's president, Roger Marxen.
The group now counts some 31,000 members, most of them from SEIU Local 1000, the California State University Employees Union and the Association of California State Supervisors. Officials now want to make clear that anyone who has retired from state government may become a member.
The name change was made official when the group filed legal papers with the secretary of state. Conference delegates approved the change in August.
Learn more about the organization at www.californiastateretirees.org.