The State Worker

Chronicling civil-service life for California state workers

April 5, 2013
California DMV recognized for social media innovation

Information technology giant Cisco Systems Inc., global manufacturer 3M Co. ... and the California Department of Motor Vehicles?

That's right. The state's most-public department is among some of the heaviest hitters in government and private industry to receive a 2013 Computerworld Honors Laureate for Innovation.

The technology publication honored DMV's 3-year-old social media program, which includes active Facebook and Twitter accounts. DMV was the first state agency to develop its own YouTube channel to distribute driver training and humorous informational videos such as the DMV Answerman. The clips have drawn 26 million hits so far.

DMV spokeswoman Jan Mendoza said that the department is in tune with technology trends and is constantly brainstorming how to exploit new information tools to reach the public.

"We have to keep up," Mendoza said. "Our customers demand to be served."

Founded in 1988 by Computerworld's corporate parent, International Data Group, the Computerworld Honors Program is governed by a not-for-profit foundation that honors organizations and individuals for using information technology to promote positive social, economic and educational change.

DMV is among 268 laureates in 11 award categories this year. One winner in each category will be recognized with a 21st Century Achievement Award at a June banquet in Washington, D.C.

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About The State Worker

Jon Ortiz The Author

Jon Ortiz launched The State Worker blog and a companion column in 2008 to cover state government from the perspective of California government employees. Every day he filters the news through a single question: "What does this mean for state workers?" Join Ortiz for updates and debate on state pay, benefits, pensions, contracts and jobs. Contact him at (916) 321-1043 and at


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