The Swarm

Mix it up with The Bee's editorial board.

April 8, 2010
Will attack ad - and its demise - help or hurt Allan Zaremberg?
bio_azaremberg.jpgThe California Chamber of Commerce pulled its attack ad on Jerry Brown today, giving new meaning to the cliche about a celebrity's 15 minutes of fame.

The television ad had barely aired before it came under criticism from several quarters, ranging from Jerry Brown's campaign to this editorial page to Mark Yudof, the UC President who serves on the Chamber's board.

Frankly, I am disappointed that Cal-Chamber President Allan Zaremberg pulled it so quickly, since it was highly entertaining and we had barely gotten started dissecting its distortions and political miscalculations.

 But it's likely that Joel Fox is more disappointed. He mounted a spirited defense of the ad minutes before Zaremberg pulled it. Oh well.

None of this will likely matter next week, much less in November, but one has to wonder: Will it help or hurt Zaremberg?

On one hand, he angered part of his board and wasted his members' money on ads that now will be a collector's item on YouTube. Yet he also fired a shot across the brow of the quixotic Brown campaign, which is already facing a expensive runoff with presumptive nominee Meg Whitman and her bottomless pit of wealth.

Following June, can Jerry fight a war on two fronts? Meg and the Chamber, kissing in a tree? 

Stay tuned. Small is beautiful, except when you are trying to run for California governor.

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About The Swarm

The Swarm is written by members of The Sacramento Bee's editorial board. They meet daily and are separate from the newsroom. Views included here are those of individual writers, and do not necessarily reflect those of a majority of the board or the positions expressed in The Bee's editorials.

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