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June 21, 2006
The 411 on Swanberg's

MM Swanberg 1.JPG

OK Hawaiian-clothing fans - and you know who you are (R.E. Graswich) - if you haven’t heard the good word, Swanberg’s for Men has moved to J Street in midtown.

Aptly, the new store is called Swanberg’s on J.

Owner Lauren Lundsten picked up shop - surfboards, sandals and all - eight weeks ago from the store’s Curtis Park location, which he opened 10 years ago.
As for Michele Swanberg, the founder of the original store, she’s still in Curtis Park - for the time being - selling off remaining furniture. She will relocate the women’s and children’s collections to another midtown location.

When? She hopes by September.

Believe it or not, Swanberg’s has been at the same 2nd Avenue and 21st Street location for 22 years, but Swanberg says she’s wanted to be closer to downtown for some time. “It’s really sad because we’ve made a lot of friends in this neighborhood,” she says.

But, change is good.

Shop talk: Swanberg’s on J, 2316 J St. Open from 10 a.m. to 6 p.m. Mondays through Saturdays, 11 a.m. to 4 p.m. Sundays. Phone: (916) 447-MAUI (6284).

-- Leigh Grogan

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