The air conditioner is running full on as the curling irons continue heating up and the bodies start piling up in a 12th-floor room at the Westin San Francisco.
But the coifs for designer Richard Hallmarq's show - in about six hours - are coming together well, courtesy of Sacramento stylist and salon owner Jacquie Crabtree (pictured at left) of Strands Salon & Spa. Crabtree and her able assistants - Danielle Greenbaum and Jen DiMercurio - are creating a look called "the morning-after updo."
"Basically, it's curly, messy, tousled hair," Crabtree says, "and we've got about two hours to do eight models." (A couple of the products Crabtree and her crew are relying on include Aveda's Air Control hairspray and a hair potion called Pure Abundance.)
As he takes in the hair makeovers, Hallmarq says his first choice was a more sleeked-back look, but "Jacquie convinced me this was the way to go. I know it will be amazing."
And look! Hallmarq's guest performer, Ingrid Chavez, just walked into the room looking fabulous - sans makeup - and actually delivering the fashions for tonight's show. "I can't wait to wear the outfit Richard made for me. It's incredible," she says.
The group has until right...about...now to get everyone coifed, then its off to the show venue for makeup from the M.A.C national makeup artist team.
As Hallmarq puts it: "Now things are REALLY getting crazy!"