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August 9, 2006
Where's Richard?

Hallmarq_BLOG.jpg
Sacramento Bee file 2005/Kevin German
Designer Richard Hallmarq at last year's San Francisco Fashion Week.

So what's been up with one of Sacramento's most notable fashion designers? We're talking about Richard Hallmarq, of course, who has hosted more shows in this town than in New York.

I caught up with Hallmarq recently and discovered change is afoot for him. For one thing, he's closed his midtown boutique after opening back in the spring. "I just didn't have enough time to run a business, design clothing - and have a life," Hallmarq says. (His clothing is still being sold at Madam Butterfly in Pavilions shopping center on Fair Oaks Boulevard.)

In the meantime, Hallmarq, 33, is working full time on his spring/summer 2007 collection, titled Phantasmagoria, which he will debut Aug. 25 at San Francisco Fashion Week. This will be the second year that he is participating in the show, which spotlights some of the most-talented designers in the Bay Area and Northern California.

So, how are the nerves?

"This time, I feel more at ease," Hallmarq says. "The first year it felt like I was running with the big dogs. My team is more organized, and I'm setting my expectations high."

Hallmarq's collection will include both men's and women's clothing. And, here's the kicker, folks: His show will feature a live performance by former Paisley Park recording artist Ingrid Chavez who - no surprise - will be wearing a Hallmarq original.

For more information about San Francisco Fashion Week, go here.


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