I can finally leak the news. Allure magazine let me take a sneak peek at the winners of its Best of Beauty survey, which is the centerpiece of the October issue now on newsstands (and, if you're a subscriber, somewhere in your home.)
Allure beauty editor Victoria Kirby provided the inside scoop, including the best bets for everything from eye shadow and eyeliner to lipstick and lip gloss. In fact, a couple of the winners were mentioned in my story today on mascara.
The magazine says that a whopping 8,000 beauty products were introduced in the past year. That's a ton of testing. The survey factors in the editors' picks as well as the "readers' choice" awards.
For mascara, the editors chose Cover Girl LashExact for daytime use. For night, they opted for Clinique High Definition (shown above). Readers picked Maybelline Great Lash (shown right) for daytime; Lancome Definicils for evening.
I saved one more tidbit of information for 21Q, because Allure and I agree - hands down - that the best eye-makeup remover has to be Almay Moisturizing Eye Makeup Remover Pads (shown left). Unlike baby oil, these one-use pads remove mascara, brow pencil, liner, shadow - everything - without leaving you feeling like you're swimming in olive oil. A good bargain, too: A jar with 80 pads is $5.49. They’re hypoallergenic and leave the eye area moisturized after cleansing. And they travel well.
Most of the winning products are readily available in local department stores, Sephora, supermarkets, drugstores and mass-market retailers.