Good news for Fleet Feet's fast-of-foot female customers: The J Street store is opening another store right next door to its current location. The new store, at 2315 J, will be called Fleet Feet Outdoor. Its market? Women seeking both outdoor and lifestyle apparel.
Jan Sweeney, a co-owner, says work is well underway on the new store, which should open in late October or early November. She adds that she and her husband, Pat, have been toying with the idea of expanding for about four years. But they definitely wanted to keep the two stores close.
"When the business next door closed, we immediately contacted the landlord about taking it over," Pat says. "We knew we didn't want to have another store that wasn't close to the original."
He says the new store will continue Fleet Feet's tradition of offering top-notch workout wear: "We'll still have running apparel and shoes in the original store. The new store is where we'll bring in more lifestyle-friendly lines."
Some of those lines include Stonewear, out of Boulder, Colo. (shown above and left), and familiar lines such as Horny Toad and Life Is Good. Because working out has transcended just a jaunt along the bike trail. It's about exercising, then moving on to daily or weekend routines, i.e., shopping, having lunch, chauffering kids around.
"We've always done well with lifestyle apparel, but there was only so much space we could devote to it in the one store," Pat says. "Now we can also beef up the men's casual-attire inventory."
I'm not a runner myself, but I'm all for comfort clothing. It's like comfort food. What's not to like?