Things to do in Sacramento and Beyond

The Bee's guide to events, activities, arts and entertainment

September 15, 2006
'Synergy' or shilling?


Have you caught News10's latest station promo?

It's hyping an upcoming half-hour, (almost) prime-time program extolling the wonders of high-definition television, practically begging people to buy HD sets.

Coincidentally (wink, wink), the station happens to be moving heavily into locally produced HDTV programming. News10's prep football and travel segments have just started being shot with fancy HD cameras.

The program, which will air at 7:30 p.m. on Sept. 22, will be hosted by "Sacramento & Co." hosts Kristen Simoes and Guy Farris - you know, the two "infomercial" faux journalists who try to act fascinated during paid-programming "interviews" with reverse-mortgage bankers or home-siding salesmen.

Oh, and did we mentioned that the upcoming HD-themed show, "The Future is HDTV," is sponsored by - yup - Comcast?

Here's the text of the News10 promo: "Thinking about getting HD but not sure where to start? Wanna know more about what you need? Your hosts from 'Sacramento & Co.,' Guy Farris and Kristen Simoes, will walk you through the different TVs, services and programs available right now. So before you get HD or if you already have it, join us for 'The Future is HDTV on News10."

About Comments

Reader comments on are the opinions of the writer, not The Sacramento Bee. If you see an objectionable comment, click the "report abuse" button below it. We will delete comments containing inappropriate links, obscenities, hate speech, and personal attacks. Flagrant or repeat violators will be banned. See more about comments here.

What You Should Know About Comments on is happy to provide a forum for reader interaction, discussion, feedback and reaction to our stories. However, we reserve the right to delete inappropriate comments or ban users who can't play nice. (See our full terms of service here.)

Here are some rules of the road:

• Keep your comments civil. Don't insult one another or the subjects of our articles. If you think a comment violates our guidelines click the "report abuse" button to notify the moderators. Responding to the comment will only encourage bad behavior.

• Don't use profanities, vulgarities or hate speech. This is a general interest news site. Sometimes, there are children present. Don't say anything in a way you wouldn't want your own child to hear.

• Do not attack other users; focus your comments on issues, not individuals.

• Stay on topic. Only post comments relevant to the article at hand. If you want to discuss an issue with a specific user, click on his profile name and send him a direct message.

• Do not copy and paste outside material into the comment box.

• Don't repeat the same comment over and over. We heard you the first time.

• Do not use the commenting system for advertising. That's spam and it isn't allowed.

• Don't use all capital letters. That's akin to yelling and not appreciated by the audience.

You should also know that The Sacramento Bee does not screen comments before they are posted. You are more likely to see inappropriate comments before our staff does, so we ask that you click the "report abuse" button to submit those comments for moderator review. You also may notify us via email at Note the headline on which the comment is made and tell us the profile name of the user who made the comment. Remember, comment moderation is subjective. You may find some material objectionable that we won't and vice versa.

If you submit a comment, the user name of your account will appear along with it. Users cannot remove their own comments once they have submitted them, but you may ask our staff to retract one of your comments by sending an email to Again, make sure you note the headline on which the comment is made and tell us your profile name.

hide comments

On October 14, The Sacramento Bee will temporarily remove commenting from While we design the upgrade, we encourage you to tell us what you like and don't like about commenting on and other websites. We've heard from hundreds of you already and we're listening. Please continue to add your thoughts and questions here. We also encourage you to write Letters to the Editor on this and other topics.


October 2013

Sun Mon Tue Wed Thu Fri Sat
    1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31    

Monthly Archives