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September 6, 2006
Why white at night?

TV COURIC DEBUT.jpg

OK, so her ratings weren't so great in Sacramento (see above), but how did CBS anchor Katie Couric come across, fashion-wise, in her evening-news debut?

Well, for me, the white jacket was a little - no, a lot - glaring paired with her black tank and black skirt. Yes, the calendar still says summer, but don't you think she might have opted for a less harsh color?

She should have, says Karen Sanders, women's buyer for Polo Ralph Lauren in Pavilions shopping center.

"I question the choice of a white jacket," Sanders says. "I agree it's a harsh color on air and certainly not a very 'serious' look. Going into fall I would have opted for a more muted tone, such as light gray or a soft green."

You said it. While white was white hot in the spring and summer, wearing it now made Couric look like she was falling backward seasonally. Sanders also notes that, dress-wise, there's definitely a different expectation for an evening anchor's attire versus a morning personality.

"She doesn't have to wear all black," Sanders says, "but she certainly wants to be taken seriously."

Couric seemed to avoid over-accessorizing - no clunky jewelry. Let the news be the story. Of course, her perch on the desk at the end of the newscast let the world know she's going to continue to keep a leg up on NBC.


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