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October 30, 2006
The 'forbidden' fragrance

Wow! Do I smell like a 75-year-old fragrance!

Actually, it's not so bad - more reminiscent than anything. I'm talking about the fragrance once advertised as "forbidden" - Tabu by Dana. I just got a sample the other day and tested it on some of my younger colleagues. Only the ones over 40 had the slightest recollection.

The legendary fragrance, which most of our grandmothers or mothers wore at some time, is celebrating its diamond anniversary. Created in Barcelona, Spain, Tabu was sniffed all over Europe before debuting in the United States at Bergdorf Goodman in the 1940s.

Ads for Tabu always featured a woman in the embrace of a well-turned-out gentleman or swathed in fur. In fact, the folks at Dana Classic Fragrances say the original advertising campaign was based on the Rene Prinet painting, "The Kreutzer Sonata."

To mark the anniversary, Dana is releasing a limited-edition version of Tabu - an eau de parfum spray with a special jeweled top, set in a velvet keepsake box. So, if you recall anyone who loves the fragrance, or you want to try it for the first time yourself, it's $19.99 at most drugstores.

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