Things to do in Sacramento and Beyond

The Bee's guide to events, activities, arts and entertainment

November 27, 2006
Local TV News Sweeps: Days 23-25


Sorry for posting this so late, but I’ve been online all morning buying, buying, buying. After all, it is the vaunted “Cyber Monday,” as local TV news tells us. So, no one’s getting any work done.

Am I being hyperbolic?

Of course. But I’m just taking my cue from the newscasts.

With Thanksgiving behind us, I feel as if I’ve been watching the Home Shopping Network. “Black Friday” reports led the local news in the early evening on Friday, and only the killing of an off-duty cop in Fairfield prevented the story from leading the late news.

(Is it just me, or could local stations rerun tape of previous “Black Fridays” - the stampedes toward the entrances, the long lines to check out, the add-nothing quotes from shoppers - and no one would know the difference?
buy nothing
Hey, I’ve got nothing against capitalism. But I could sort of sympathize with the granola-crunchers who touted Friday as “Buy Nothing Day,” only because it would’ve spared us from live shots at the malls.)

Channel 3 took advantage of its studio at Arden Fair to bring us the news from that mall all day - except for the late news, when Edie Lambert holed up in the actual studio.

The Arden mall location (a.k.a. “the KCRA Experience”) works for Channel 3’s noon news, when Walt Gray and Co. cook with Biba and mix lifestyle and the headlines. But doing the 5 p.m. news with Dave Walker and Lois Hart from there was a bit much. Channel 3 spent its first 10 minutes talking about shopping, with four reporters (yes, FOUR) weighing in.

Here are some lasting images: Suzanne Phan holding store coupons up to the camera, like an informercial host; Mike TeSelle nearly trampling a woman in line in Roseville; Dann Shively hovering over malls in his copter, giving us shots of parked cars.

Quoth traffic reporter Adrienne Bankert: “Arden Fair Mall needs all the help it can get with parking.”

What, as if that’s a breaking news story? I’ve never been to that mall when parking has NOT been a problem.

Meanwhile, at Channel 13, anchor banter revolved around a report that men are outspending women at the stores. And at News10, George Warren gave us the results of a new poll, “commissioned by America Online” (gee, there’s a non-biased observer), that reports 80 percent of people will shop online. And News10 timed a woman to see how long it would take her to purchase her items at a Best Buy in Stockton. (Answer: 20 minutes.)

Hyperbole of the night goes to Fox40’s Louisa Hodge: “By the time you park your car, you’re almost too exhausted to shop.”

But my favorite “Black Friday” image was Fox40’s visual of a man’s foot being run over by a woman in wheelchair as they made their dash to the entrance. The station replayed it three times, as if it was the Zapruder film.

For good measure, Fox40 showed a Virginia shopper punching out another guy in line. Yeah, Merry Freakin’ Christmas.

Good news: Only three more days of sweeps remaining.

And, in the shameless plug category, I’m going to take myself to task for telling you to be sure to pick up The Bee’s Scene section on Tuesday for our print-version of local TV news sweeps madness.

About Comments

Reader comments on are the opinions of the writer, not The Sacramento Bee. If you see an objectionable comment, click the "report abuse" button below it. We will delete comments containing inappropriate links, obscenities, hate speech, and personal attacks. Flagrant or repeat violators will be banned. See more about comments here.

What You Should Know About Comments on is happy to provide a forum for reader interaction, discussion, feedback and reaction to our stories. However, we reserve the right to delete inappropriate comments or ban users who can't play nice. (See our full terms of service here.)

Here are some rules of the road:

• Keep your comments civil. Don't insult one another or the subjects of our articles. If you think a comment violates our guidelines click the "report abuse" button to notify the moderators. Responding to the comment will only encourage bad behavior.

• Don't use profanities, vulgarities or hate speech. This is a general interest news site. Sometimes, there are children present. Don't say anything in a way you wouldn't want your own child to hear.

• Do not attack other users; focus your comments on issues, not individuals.

• Stay on topic. Only post comments relevant to the article at hand. If you want to discuss an issue with a specific user, click on his profile name and send him a direct message.

• Do not copy and paste outside material into the comment box.

• Don't repeat the same comment over and over. We heard you the first time.

• Do not use the commenting system for advertising. That's spam and it isn't allowed.

• Don't use all capital letters. That's akin to yelling and not appreciated by the audience.

You should also know that The Sacramento Bee does not screen comments before they are posted. You are more likely to see inappropriate comments before our staff does, so we ask that you click the "report abuse" button to submit those comments for moderator review. You also may notify us via email at Note the headline on which the comment is made and tell us the profile name of the user who made the comment. Remember, comment moderation is subjective. You may find some material objectionable that we won't and vice versa.

If you submit a comment, the user name of your account will appear along with it. Users cannot remove their own comments once they have submitted them, but you may ask our staff to retract one of your comments by sending an email to Again, make sure you note the headline on which the comment is made and tell us your profile name.

hide comments

On October 14, The Sacramento Bee will temporarily remove commenting from While we design the upgrade, we encourage you to tell us what you like and don't like about commenting on and other websites. We've heard from hundreds of you already and we're listening. Please continue to add your thoughts and questions here. We also encourage you to write Letters to the Editor on this and other topics.


October 2013

Sun Mon Tue Wed Thu Fri Sat
    1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31    

Monthly Archives