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November 30, 2006
Local TV News Sweeps: The results

Well, the numbers for November sweeps are in, and Channel 3 won all of the time slots. Still, except for 5 p.m. and 6 p.m. on weekdays, the station hardly dominated as it had in the past. And even at 5 and 6, KCRA's ratings are significantly down compared to its figures from last November.

(Quick refresher: Ratings chart the percentage of all homes with TVs; shares measure the number of TV sets turned on at a particular time.)

In the (cliche alert) "all-important" late-news category, Channel 13's 10 o'clock news easily beat Fox40. At 11, Channel 3 beat News10 by 2.3 ratings points and 6 shares. And if you compare Channel 13 at 10 p.m. against Channel 3 at 11, KCRA ekes out a .7 victory.

But remember, the numbers for a demographic breakdown (most notably, the 25-to-54 demo, which advertisers covet) don't come out until next month. Last May, Channel 3 beat News10 overall for late news, but News10 bested KCRA in the 25-to-54 demo.

Shameless plug: Be sure to read the Media Savvy column on Tuesday in The Bee's Scene section for a full analysis of local sweeps results.

In the meantime, more numbers:

5-6 a.m
Channel 3: 2.0 rating/16 share
News10: 1.6/10
Channel 31: 1.5/11
Channel 13: 1.5/10

6-7 a.m.
Channel 3: 4.4/20
Channel 31: 2.9/13
News10: 2.4/11
Channel 13: 1.5/7

7-9 a.m.
Channel 3 ("Today" show): 4.0/13
News10 ("Good Morning America"): 3.1/10
Channel 31: 3.6/12 (from 7 to 8 a.m.); 3.0/10 (from (8 to 9 a.m.)
Channel 13 ("The Early Show"): 1.6/6
Fox40: 0.4/1 (from 7 to 8 a.m.)

11 a.m.
Channel 13 (“Young and the Restless”): 4.4/15
News10: 3.5/12

News10: (“All My Children”): 3.7/12
Channel 3: 3.7/11
Channel 13: 3.4/11

4 p.m.
Channel 3 (“Oprah”): 6.6/16
Channel 13: 3.2/8

5 p.m.
Channel 3: 9.5/20
Channel 13: 3.6/8
News10: 3.3/7

6 p.m.
Channel 3: 8.9/16
News10: 4.0/7
Channel 13: 3.9/7

6:30 p.m.
Channel 3: 7.3/13
News10 (“Jeopardy”): 6.3/11
Channel 13 (“Entertainment Tonight”): 5.9/10

10 p.m.
Channel 13: 6.5/12
Fox40: 3.6/7
My58TV: 1.6/3

11 p.m.
Channel 3: 7.2/18
News10: 4.9/12

7-9 a.m.
Channel 3: 4.0/13
Channel 31: 2.4/10 (from 7 to 8); 2.9/8 (from 8 to 9 a.m.)

9 a.m.-10 a.m.
Channel 31: 3.8/10

5 p.m.
Channel 3: 5.6/11
Channel 13: 3.4/7

6 p.m.
Channel 3: 7.6/14
Channel 13: 2.8/6

10 p.m.
Fox40: 4.2/8
Channel 13: 4.0/8

11 p.m.
Channel 3: 5.9/14
News10: 3.5/8

7-8 a.m.
Channel 3: 2.8/11
Channel 13 (“CBS Sunday Morning”): 2.1/7
Channel 31: 1.8/7
News10 (“Good Morning”): 1.6/7

8-10 a.m.
Channel 3: 4.2/11
Channel 31: 2.8/8 (From 8 to 9 a.m.), 3.0/8 (from 9 to 10 a.m.)

5 p.m.
News10: 4.4/8
Channel 13: 4.6/8

10 p.m.
Channel 13: 6.7/13
Fox40: 3.8/7

11 p.m.
Channel 3: 6.3/16
News10: 5/13

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