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January 10, 2007
Coverage of the State of the State of the State address

State of the State.jpg
Monday night, all three local television stations interrupted regular news coverage of crime, crime and updates on John Garamendi's daughter and her DUI arrest to bring us - "Live! Right Now!" - coverage of the Guv's State of the State speech.

The highlight?

News10, trying to spice up the visuals, decided to use a split screen at certain points of the speech. When Schwarzenegger spoke about his health-care proposal, News10 showed the Guv's talking head on the right side of the screen; on the left, it showed a baby getting a vaccination at a clinic.
crying baby.jpg
Problem was, News10 didn't mute the sound from the B-roll of the baby and we heard, in stereo, Ah-nold's words and the cries of the baby mixed with baby talk by the practitioner administering the shot.

Waaaa! Call it a State of the State mash-up.

Other coverage thoughts:

* Channel 3 devoted the most time and resources to the address. Kevin Riggs (at the Capitol) co-anchored with Edie Lambert and did live interviews with lawmakers on the floor. Pamela Wu interviewed a panel of experts on each issue the Guv touched upon. Nice to have experts with instant analysis.

* Channel 13 once again used Rob Stutzman as its sole political analyst, even though he is a well-known conservative strategist and Schwarzenegger's former communications director. Where's the balance, Channel 13?

* News10 got a live one-on-one interview with Assembly Speaker Fabian Nunez. No crying babies during that interview.

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