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January 5, 2007
Local TV News Sweeps: Update


The local TV news sweeps of November seem like some distant bad memory. But, this week, the ratings in (repeat the cliche after me...) the "all-important, advertiser-friendly" 18-to-34 and 25-to-54 demographics were announced by Nielsen Media Research.

And the big winners, once more, were Channel 3 and Channel 19.

KCRA, which won the overall ratings released in early December, easily beat the competition at 5 p.m., 6 p.m. and 11 p.m. in the 25-to-54 demo. (In a mild upset, Channel 13 drew slightly higher ratings than News10 at 5 p.m. and 6 p.m.)

Univision, meanwhile, continues to dominate in the 18-to-34 category. For the third straight November sweeps period, Channel 19's news ranked first at 6 and 11 p.m. And Univision didn't do too badly in the 25-to-54 demo, either. It ranked second to Channel 3 at 6 p.m. in that category.

Here's the statistical breakdown:

ADULTS 18-34 6 P.M. NEWS
1. Channel 19 2.1 rating
2. Channel 13 1.0
3. tie Channel 3 and News10 0.6

ADULTS 25-54 5 P.M. NEWS
1. Channel 3 3.8 rating
2. Channel 13 2.1
3. News10 1.4

1. Channel 3 3.9 rating
2. Channel 19 2.8
3. Channel 13 1.9
4. News10 1.5

10 P.M. NEWS
1. tie, Fox40 and Channel 13 3.0 rating
2. My58TV 0.8

11 P.M. NEWS
1. Channel 3 3.6 rating
2. News10 2.4
3. Channel 19 1.9

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