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January 12, 2007
'Soft rock' makes big ratings noise

The fall 2006 Arbitron ratings for local radio were released to non-radio folks like you and me this afternoon (just for age 12+, not the demographic breakdown). And, no surprise, KFBK (1530 AM) was first overall, again.

But the eye-opener was Mix96 (KYMX 96.1 FM), the soft rock station. It edged out country powerhouse KNCI (105.1 FM) for second place. Mix96's 5.6 rating was up almost two full points from the fall 2005 (3.7) ratings book.

Other ratings to note:

* "The Wolf" (KNTY 101.9 FM) garnered a 1.5 rating, down from 2.3 a year ago when the station had an oldies "Boss Radio" format.

* "The Flash" (KXCL 92.1 FM) bottomed out at 0.9. Last year, it was at 1.0. It's no wonder, given those ratings, that the station switched from '80s to oldies two weeks ago.

* KSFM (102.5 FM) has reasserted itself against hip-hop rival KBMB (103.5 FM). KSFM had a 4.8 rating - fourth overall - while "The Bomb" was ninth, at 3.7.

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