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January 17, 2007
What's next for The End?


While public outrage continues over the radio water-drinking contest on The End (KDND 107.9 FM), which resulted in the death of a 28-year-old Rancho Cordova woman, the station remains on the air without popular DJs Trish, Maney and Lukas.

Wednesday morning, the time slot that had been filled by The Morning Rave team - ranked seventh in the lastest Arbitron ratings - was taken over by disc jockey Chris K, who usually works the afternoon drive-time shift (3 to 7 p.m.).

But this is only temporary and, perhaps as soon as Monday, Chris K (pictured) will return to afternoons.

"We’re going to be appointing an interim morning personality," says station spokesman Charles Sipkins. "We’re still looking at it. We’re actively engaged in putting something together for that time slot. We’ll be rebuilding the team at all levels and we’re committed to staying with the same format."

Sipkins would not reveal which DJs the station is talking to. Speculation is that The End might go with a syndicated team, as sister station KWOD (106.5 FM) does with "The Adam Carolla Show."

One available DJ who says he has not been contacted is morning radio veteran Jeff Jenson, who was fired along with the rest of the on-air staff at the erstwhile Flash (92.1 FM) before it switched to an oldies format. Jensen tells us he has been talking to stations in town about part-time work, but not The End.

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