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March 2, 2007
How 'Lucky' is this?

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Lucky magazine

They're flying high at Madam Butterfly this month. Why? Well, it doesn't get any better than being the owner of a local boutique and seeing a jacket from your store prominently displayed in the Northern California edition. On two pages, no less. (Pages 160, shown above, and 182.)

Denise Masunaga, owner of Madam Butterfly in Pavilions (off Fair Oaks Boulevard), had an inkling her store might be featured in an upcoming issue after receiving a call from the Lucky folks back in December.

"I had sent out press packets the last couple of seasons...announcing that Madam Butterfly would be carrying the Twelfth Street by Cynthia Vincent metallic jacket," Masunaga says.

What really makes this special for a local store is that the Twelfth Street label picked Madam Butterfly to receive the store credit.

"They added that it was important to let people know who carries their label on a consistent basis," she says.

Even before the magazine hit stands, the metallic jacket, which is shown with pants and a skirt, was selling well, Masunaga says. However, having it show up in Lucky required her to re-order.

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