Things to do in Sacramento and Beyond

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March 16, 2007
Hurry! It's a grand opening

Jerry Horton

Few retail owners are as busy these days as Jessica Horton, owner of not one, but two Dara Denim boutiques. Her midtown store is still a fixture in the shopping district - 2404 K St. And now, she's celebrating the launch of her second store in Granite Bay - more specifically, at 5530 Douglas Blvd., Suite 120, in the Quarry Pond shopping center.

It opened right after the holidays, but Jessica has been saving up goodies for the grand opening.

So, if you don't have plans for tonight and consider "shopping" the perfect hobby, Jessica and team are hosting a soiree from 6 to 9 p.m. at the new store (pictured above).

In addition to the fab clothes Dara Denim is known for - and there will be informal modeling - she's serving up cocktails, wine and food as the spring fashions are strutted about.

"We'll have four girls wearing different looks as they meet and greet guests," Jessica says.

She adds that, while the Granite Bay fashions are definitely similar to midtown's, they are "a little more conservative."

"In Granite Bay, there are women who don't get too dressed up. They love their nice jeans and tees," she says. "But the fashions still have that same Dara Denim feel. Flirty and casual."

Jessica says the plan is to also stock men's clothing in the new store as well as swimwear (when the time is right), plus kids' clothing.

So, what's it like having two stores in opposite directions?

"For me, it's going just fine," Jessica says. "I live closer to the new store, which has a whole new audience (of shoppers). The folks who live out there (midtown) and in Roseville are glad we're open."

Jessica says she will continue to nurture her midtown store and encourage other businesses to open there. "We need more foot traffic (in midtown). It makes me sad when businesses in that area don't make it."

For more info, call (916) 797-6090 or go here.

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