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March 1, 2007
Sweeps results for local TV news

The February sweeps numbers are in for local TV news and, once again, Channel 3 won in every time period. In some cases, such as the 5 p.m. news, KCRA's ratings more than doubled that of the competitors.

But (and isn't there always a but?), when compared to its own performance in February of 2006, some of Channel 3's numbers are down. For instance, Channel 3's 5 p.m. news rating of 10.2 is down from last February's 11.2, and its 8.6 rating this February is down from 11.3 a year ago. But KCRA's 7.1 rating at 11 p.m. is up slightly from last year (7.0).

News10 and Channel 13's numbers also are down significantly from last February, especially at 5 and 6 p.m. At 6 p.m., News10 dropped 29 percent and, at 5 p.m., 24 percent. Channel 13 is down 19 percent at 5 p.m. and 7 percent at 6 p.m.

Is it cause for hand-wringing? Depends on whom you talk to. The competition is catching up with Channel 3, but the other stations don't seem poised to knock KCRA off the pedestal, just yet. And in the early evening news, KCRA continues to lap the field.

As far as late news, it continues to be a battleground. At 10 p.m., Fox40 (5.1) is inching toward CBS13 (6.3). Having "American Idol" run two hours on Tuesdays and Wednesdays apparently helped helped Fox40. At 11 p.m., News10's numbers are up slightly from last year.

Here are the weekday numbers:

5 a.m. news

KCRA: 2.6 rating, 16 share
"Good Day Sacramento": 1.9, 12
News10: 1.4, 9
CBS13: 1.2, 7

6 a.m. news

KCRA 4.1, 18
"Good Day Sac" 3.0, 14
News10: 2.4, 11
CBS13: 1.4, 6
KUVS "A Primera Hora": 0.7, 3
Fox40: 0.6, 3

7 a.m. news

"Today" show: 4.4, 14
"Good Day Sac": 3.4, 11
"Good Morning America": 3.1, 10
"CBS Early Show": 1.3, 4
"Armstrong & Getty" (My58TV): 0.6, 2

Midday news

KCRA "News at Noon": 3.9, 12
News10 (11 a.m.): 2.9, 10
CBS13 (Noon): 2.7, 8

4 p.m. news

CBS13: 2.6, 6

5 p.m. news

KCRA: 10.2, 21
News10: 2.9, 6
CBS13: 2.6, 5

6 p.m. News

KCRA: 8.6, 15
CBS13: 3.7, 7
News10: 3.6, 6
KUVS "Noticias": 2.4, 4

Late news

KCRA (11 p.m.): 7.1, 17
CBS13 (10 p.m.): 6.3, 11
Fox40 (10 p.m.): 5.1, 9
News10 (11 p.m): 4.9, 12
My58TV (10-10:30): 2.2, 4
KUVS "Noticias": 1.6, 4

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