Whoever was the first to make that quip about knowing your audience should take a page out of the Active 20-30 group's fund-raising plan. So, there's this local service organization, right? And they've been around since 1922. Though the group is national, the men's and women's Sac chapters are the biggest and strongest in the country, and have been for years. This organization is dedicated to getting 20- and- 30-somethings out in the community, networking, raising tons of money for local charities, and generally doing good things for good people. The stuff they do is impressive, especially for a group of people in two notoriously selfish decades.
Well, in order to give money, they've got to raise it. Bake sale? Car wash? Selling magazine subscriptions at the Arden Fair mall? Oh, no. That's the stuff of high school bands. No, those smarty-pants over at Active 20-30 know their audience.
What, they asked themselves, will 20- and- 30-somethings shill out for - without fail? And the answer, as always, is booze.
So. The group's biggest fundraiser of the year is a party. A great big, huge party. They've been doing it for years, and raised tens of thousands of dollars for carefully chosen local charities. This year's is set to be as big a blowout as in year's past. The theme is "A Wild Night in Cabo," and for $35 ($45 at the door), attendees get a night of beloved band Wonderbread 5 and - brace yourselves - all you can eat Mexican food and all you can drink beer and margaritas all night.
If you break it down, it's a heckuva deal.
The whole thing goes down this Saturday from 7:30 p.m. to 12:30 a.m. So show up, pay up and drink up for a good cause. After all, it's for the children.
Oh, and for more information, go here.