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July 2, 2007
A new face for Tresor


Where better to shoot a fragrance commercial than in the City of Love? But good thing for Tresor lovers, you only have to go as far as your nearest department store to own a bottle of Lancome's signature scent.

Word is out that actress Kate Winslet (pictured) is the new face of Tresor, which was launched in 1990 with the lovely Isabella Rossellini as the original spokesmodel.

Kate, who is such a familiar face on the big screen ("Titanic," "Finding Neverland," "Little Children") also represents sort of the "every woman." She's an actress, yes, but she's also a wife (married to director Sam Mendes) and a mother of two small children.

In a statement from Lancome, Kate says she accepted the job because "I didn't feel that I was just being asked to be the face of something. It was me as a person...and my message to women - about being real in who you are and comfortable in your skin."

The commercial as well as the print ads were shot in the heart of Paris on the Pont des Arts by renowned fashion photographer Peter Lindbergh (that's him kissing Kate's hand). They will debut on national TV and in fashion magazines in September.

Good timing: new fall shows, new fall fashions, new Tresor face.

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