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July 3, 2007
KXJZ to expand morning news


Here's some good news in these days of shrinking newsrooms and journalistic retrenchment: Our local public radio station, KXJZ (90.9 FM), is actually hiring reporters, not laying them off.

News director Joe Barr says that the station is looking for a reporter to anchor the local news during "Morning Edition," leaving local host Donna Apidone free to tell us the weather forecast, report on traffic snarls, and list the underwriters.

"The plan is for the news anchor to create additional news content for newscasts and other segments and be responsive to breaking news in the morning," Barr says. "Meanwhile, the host (Apidone) will be even more on top of traffic and weather and other important information contained in the breaks.

"This staffing model is in line with many other large market public radio stations and even NPR."

For us, the change is good. One of the few - very few - gripes we have had with KXJZ's coverage is the lack of traffic updates in the morning. Strangely, its main competition for the National Public Radio audience, KQEI (89.3 FM, a satellite of San Francisco's KQED), gives more Sacramento traffic than the station headquartered at Sac State.

But it looks as if that soon will be rectified.

These are your pledge dollars at work, listeners.

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