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July 5, 2007
Provocative Prosper

cover_sm.jpg

So the new issue of the relaunched Prosper magazine is out. And it reminds me of that exchange between Woody Allen and Diane Keaton in "Annie Hall."

Keaton's character asks Allen's if he's read this penetrating and insightful look at China in the New York Times Sunday magazine. Allen quips, "No, I didn’t read the piece on China’s faceless masses. I was, I was, checking out the lingerie ads."

In that same vein, I couldn't get past the cheesecake cover shot of tennis player Anna Kournikova on Prosper's cover. Actually, it's just a shot of her lower half.

It's provocative, I'll give you that. Many would say exploitative of a female athlete, too. The only thing preventing the photograph from being suitable for a Maxim cover is the masthead that partially obscures certain details.

What's next for this once-conservative, button-down business publication? A brown paper wrapper?

If you'd actually like to, you know, read the story that goes along with the va-va-va-voom cover photo, click here. It's a fine piece about how your average investor can become a professional sports owner, albeit in "minor" sports.

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