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July 30, 2007
Radio ratings roundup

The Arbitron radio ratings are out, and KFBK (1530 AM) continues to dominate. It is Sacramento's top station in the 12+ demographic - the only numbers Arbitron releases to the media.

Still, we've learned that, in the advertising-important 25-to-54-year-old demographic, The Eagle (KSEG, 96.9 FM) finished first with a 5.9 rating, edging out KFBK at 5.7. (More on KFBK below.)

Other notable numbers from the Arbitron book:

* Hip-hop station KSFM (102.5 FM) made a huge leap in the overall ratings to No. 2 with a 5.3 rating. A year ago, it was eighth at 3.9.

* The End (KDND, 107.9 FM) continues to show no ill ratings effects from last January's water-drinking contest death. It finished fifth overall and had its higherst rating in more than a year.

* 98 Rock (KRXQ, 98.5 FM) dipped this time around - from third overall last spring to ninth this time.

* In the country music showdown, newcomer KNTY (The Wolf, 101.9) finished with a 1.8 rating and made little headway in challenging established KNCI (5.3).

* The oldies format seems to be showing signs of life in Sacramento, as KCCL (92.1 FM) saw its ratings improve from 0.6 last year to 1.4 after switching to playing the golden hits.

* KFBK seems to have gotten a slight ratings bump with the addition of R.E. Graswich on its afternoon news. In the 25-to-54 demographic for that time period, KFBK saw its ratings rise from 5.2 this winter to 5.4 this spring. It ranks second in the 25-to-54 behind The Eagle. (However, in the previous ratings book, Jay Alan and Kitty O'Neal and the afternoon news were ranked No. 1 in the same demo from 4 to 7 p.m.)

Alan was still anchoring for the first half of the current book, but KFBK operations manager Alan Eisenson says "the third month was the highest of the three months, so it looks like we got a bump with R.E. The bump was probably also due to the Angora fire."

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