In the most stunning cessation of hostilities since peanut butter and chocolate decided to work together, rival National Public Radio affiliates KXJZ (90.9 FM) of Sacramento and KQED/KQEI (88.5 and 89.3 FM) in San Francisco/Sacramento have entered into a content partnership.
Starting Monday, KXJZ will begin airing "The California Report," an informative statewide news program produced by KQED. It will air weekdays at 8:50 a.m.
Wow. This would never happen in commercial radio. Imagine 98 Rock and "Jack" collaborating on a program. Ain't gonna happen, folks.
But the public radio sphere is more genteel. And, even though the stations have similar programming and have fought for listeners since KQED launched the KQEI signal in Sac back in May, 2003, lately they have been joining hands in public-radio brotherhood and singing "Kumbaya."
"We've been looking at ways to collaborate," KXJZ station manager Carl Watanabe says in an e-mail response to our query.
"For instance, last fall we jointly presented statewide coverage of the gubernatorial debate. It was Capital Public Radio's local production with KQED's host in San Francisco, and the on-air staff included (KXJZ's) Marianne Russ. I hope we'll find other projects to do with KQED."