Vogue is making fashion history: Its September fall fashion issue, at a whopping 840 pages (4 pounds, 9 ounces), sets a record as the largest monthly consumer magazine ever published. Ever!
The magazine attributes much of the ad revenue to today's launch of ShopVogue.TV, a video online shopping and entertainment network.
Vogue started this project last fall, timing its debut with the fall issue. I've checked it out, and I hope your wallet is loaded because you could spend beaucoup bucks at the network, all the while watching "new shows" on the portal. To check it out yourself, click here.
* 60 Seconds to Chic: Update your wardrobe with insider tips, including how "geek" eyewear is hip for day and night.
* Behind the Lens: Directors and photographers let you go behind the scenes for films, ad campaigns and commercials.
* Trend Watch: There are interviews with designers, boutique openings, plus luxury product launches and tips from Hollywood makeup artist Kathy Jeung.
* The Collections: Didn't make it to the most recent runway shows? Get a front-row seat at New York, London, Milan and Paris. I checked out designers Carolina Herrera and Ralph Lauren's fall 2007 collections. If I had plenty of dough, I could shop the ads or shop the video if I spotted something to die for, which I did.
www.ShopVogue.TV is a massive effort, no doubt, with more than 240 minutes or original programming. Viewers can stress their credit cards while perusing more than 500 ads! You can shop by price (under $100 to over $10,000), brand (hundreds of labels), trend (menswear looks, jewel tones) or department (accessories and apparel to cosmetics).
Obviously, you can link to an e-commerce site and even send product info and store locations to your phone.
What does this mean for Vogue? Exposure, baby! And probably more ad dollars.
The network is scheduled to be revamped in early November for the holiday season. I'll check back then!