Things to do in Sacramento and Beyond

The Bee's guide to events, activities, arts and entertainment


August 21, 2007
Vogue glam online

SVTVhomepage.jpg
Vogue is making fashion history: Its September fall fashion issue, at a whopping 840 pages (4 pounds, 9 ounces), sets a record as the largest monthly consumer magazine ever published. Ever!

The magazine attributes much of the ad revenue to today's launch of ShopVogue.TV, a video online shopping and entertainment network.

Vogue started this project last fall, timing its debut with the fall issue. I've checked it out, and I hope your wallet is loaded because you could spend beaucoup bucks at the network, all the while watching "new shows" on the portal. To check it out yourself, click here.

First up?

* 60 Seconds to Chic: Update your wardrobe with insider tips, including how "geek" eyewear is hip for day and night.

* Behind the Lens: Directors and photographers let you go behind the scenes for films, ad campaigns and commercials.

* Trend Watch: There are interviews with designers, boutique openings, plus luxury product launches and tips from Hollywood makeup artist Kathy Jeung.

* The Collections: Didn't make it to the most recent runway shows? Get a front-row seat at New York, London, Milan and Paris. I checked out designers Carolina Herrera and Ralph Lauren's fall 2007 collections. If I had plenty of dough, I could shop the ads or shop the video if I spotted something to die for, which I did.

www.ShopVogue.TV is a massive effort, no doubt, with more than 240 minutes or original programming. Viewers can stress their credit cards while perusing more than 500 ads! You can shop by price (under $100 to over $10,000), brand (hundreds of labels), trend (menswear looks, jewel tones) or department (accessories and apparel to cosmetics).

Obviously, you can link to an e-commerce site and even send product info and store locations to your phone.

What does this mean for Vogue? Exposure, baby! And probably more ad dollars.

The network is scheduled to be revamped in early November for the holiday season. I'll check back then!

About Comments

Reader comments on Sacbee.com are the opinions of the writer, not The Sacramento Bee. If you see an objectionable comment, click the "report abuse" button below it. We will delete comments containing inappropriate links, obscenities, hate speech, and personal attacks. Flagrant or repeat violators will be banned. See more about comments here.

What You Should Know About Comments on Sacbee.com

Sacbee.com is happy to provide a forum for reader interaction, discussion, feedback and reaction to our stories. However, we reserve the right to delete inappropriate comments or ban users who can't play nice. (See our full terms of service here.)

Here are some rules of the road:

• Keep your comments civil. Don't insult one another or the subjects of our articles. If you think a comment violates our guidelines click the "report abuse" button to notify the moderators. Responding to the comment will only encourage bad behavior.

• Don't use profanities, vulgarities or hate speech. This is a general interest news site. Sometimes, there are children present. Don't say anything in a way you wouldn't want your own child to hear.

• Do not attack other users; focus your comments on issues, not individuals.

• Stay on topic. Only post comments relevant to the article at hand. If you want to discuss an issue with a specific user, click on his profile name and send him a direct message.

• Do not copy and paste outside material into the comment box.

• Don't repeat the same comment over and over. We heard you the first time.

• Do not use the commenting system for advertising. That's spam and it isn't allowed.

• Don't use all capital letters. That's akin to yelling and not appreciated by the audience.

You should also know that The Sacramento Bee does not screen comments before they are posted. You are more likely to see inappropriate comments before our staff does, so we ask that you click the "report abuse" button to submit those comments for moderator review. You also may notify us via email at feedback@sacbee.com. Note the headline on which the comment is made and tell us the profile name of the user who made the comment. Remember, comment moderation is subjective. You may find some material objectionable that we won't and vice versa.

If you submit a comment, the user name of your account will appear along with it. Users cannot remove their own comments once they have submitted them, but you may ask our staff to retract one of your comments by sending an email to feedback@sacbee.com. Again, make sure you note the headline on which the comment is made and tell us your profile name.

hide comments

On October 14, The Sacramento Bee will temporarily remove commenting from sacbee.com. While we design the upgrade, we encourage you to tell us what you like and don't like about commenting on sacbee.com and other websites. We've heard from hundreds of you already and we're listening. Please continue to add your thoughts and questions here. We also encourage you to write Letters to the Editor on this and other topics.



Categories


October 2013

Sun Mon Tue Wed Thu Fri Sat
    1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31    

Monthly Archives