The third annual Free Night of Theater returns in October, and 25 Sacramento-area theaters will be participating for a second year.
Here's how it'll work: On and/or around Thursday, Oct. 18, theatergoers across the country will be able to attend free performances presented by more than 600 theaters in some 50 cities coast to coast.
Another important (time) and date to remember: 6 p.m. Tuesday, Oct. 2, , when the free ticket sign-up begins (and likely ends soon thereafter, because tickets go quickly) online.
For more information, click here.
The area theater companies involved include the B Street Theatre, Beyond the Proscenium, Big Idea Theatre, California Musical Theatre-Broadway Series, Capital Stage, Celebration Arts, Chautauqua Playhouse, City Theatre, Davis Musical Theatre, Foothill Theatre Company, River City Theatre Company, River Stage, SacActors.Com, Sacramento Theatre Company and the Woodland Opera House.
Other cities taking part include Atlanta, Austin, Texas, Cincinnati, Cleveland, Indianapolis, Kansas City, Mo.; Los Angeles; Minneapolis/St. Paul; Philadelphia; San Diego; San Francisco; Seattle/Greater Puget Sound, and Washington, D.C.
The Free Night will be produced statewide in Connecticut, New Jersey, North Carolina, South Carolina and Wisconsin.
The idea is to expose people to theater, and surveys of audience members who attended Free Night performances in 2006 showed that two out of three Free Night audience members attended a theater that they had never been to before, and 32 percent of them returned within six months.
The program will be presented in Sacramento by the League of Sacramento Theatres, SARTA and Theatre Bay Area.