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October 17, 2007
Brothers update: He will leave KFBK anchor post

Finally caught up with Kelly Brothers, who says that his move to Channel 3 will mean he will give up anchoring the KFBK (1530 AM) morning news, alongside Amy Lewis.

Brothers says he will leave the show at the end of December, when his contract expires. But he will continue to provide business updates on KFBK, as well as for Channel 3.

We also learned this: KCRA will build Brothers a broadcast studio at his financial services firm - Genovese, Forman, Burford & Brothers.

Brothers says waking up at 3:50 a.m. during his four years hosting KFBK's signature show became a grind. When he starts at KCRA, his first report won't be until 6:25 a.m.

"Even before the whole Tom (Sullivan) thing broke, I told Alan (Eisenson, KFBK's operations manager) that I didn't want to do another summer of getting up that early," Brothers says.

“I’m leaving for my sanity. That extra hour and a half sleep I’ll get, cumulatively, will make me a happier person. But I’ll miss working with Amy and the gang. KFBK is a great gig.”

Brothers also says it was a difficult decision to leave News10("I had a great rapport with the morning team") for Channel 3, which is "an opportunity I can't pass up."

He adds: "I want to do the type of financial reporting that is consumer-friendly. I want to do stories that will impact people and their lives, and make both them and their children financially literate."

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