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October 10, 2007
'Daily Show' or local TV news: Part 16


Channel 13's Chris Burrous, who hosts a morning show that is significantly ratings-challenged, thrives on self-parody.

So it was hard to tell whether he was completely goofing or not when he appeared on Sunday's "Good Day Sacramento" to beg viewers to tune in to his show to save his job.

Bald-faced begging, be it with a wink or entirely sincere, always gets our attention. First, Burrous showed the ratings from last Friday, in which his Channel 13 morning show delivered a 0.6 rating. The competition: Channel 3 had a 4.5 ratings; News10 a 2.6.

Then Burrous pulled his best Stephen Colbert-hardened newsman's face and said: "Let me tell you, if I can get a one-shot from camera six. (Pause) Job's on the line. I don't know if I'm going to get to stay, because if these numbers don't get better soon, out the door...."

Later, Burrous pretended to call people randomly from the phone book, begging them to watch his show. Here's the clip.

Can't you just smell the desperation?

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